London, UK, 1 December 2025: Keyridge Asset Management (‘Keyridge’), a newly established investment arm of Great-West Lifeco (“Lifeco”) (TSX: GWO), is pleased to announce the appointment of Campbell Fleming as Chair, effective immediately.
Campbell brings a distinguished track record of leadership, delivery and strategic vision within the global asset management industry. Campbell has held prominent leadership positions for over 30 years at some of the world’s most respected investment organisations, including AssetCo, Aberdeen Standard Investments, Columbia Threadneedle Investments and JPMorgan Asset Management UK.
Campbell now serves on the boards of several financial services, private companies as well as industry and charitable bodies in the UK, MEA and Australia, most recently at Ruffer LLP, as Deputy Chairman.
As Chair, Campbell will provide strategic guidance and independent governance to support Keyridge’s ambitions as a new force in the global asset management market. His appointment underscores Keyridge’s commitment to strong leadership and expertise to deliver exceptional value to its clients.
Lindsey Rix-Broom, CEO Europe, Great West Lifeco commented:
"We are delighted to welcome Campbell as Chair. His extensive industry knowledge and proven leadership will be invaluable as we establish Keyridge as a leading presence in the UK and beyond. With Campbell’s insight and guidance, we are well positioned to realise our vision for growth and client excellence."
Campbell Fleming added:
“It is a huge privilege to join Keyridge Asset Management as its independent Chair at such a pivotal moment for the business. With £135 billion in assets, proven investment expertise, and the backing of a global group, Keyridge is exceptionally well positioned for future growth. I look forward to working with the experienced Board and excellent executive team to accelerate Keyridge’s expansion in Europe and the UK market.”
ENDS
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About Keyridge Asset Management
Keyridge Asset Management Limited is a new force in UK asset management, created by uniting the European investment expertise of Irish Life Investment Managers, Setanta Asset Management, and Canada Life Asset Management’s external funds business. With over £135 billion in assets under management and a team of 300 investment professionals, Keyridge delivers innovative, tailored investment solutions to clients across the UK and internationally.
Backed by the financial strength and global reach of Great-West Lifeco, Keyridge combines the focus and agility of a specialist manager with the scale and resources of a global financial services leader. The firm has built a reputation for client-centric customisation, partnership-first culture, and market-leading performance across multi-asset, active equity, indexation, and bespoke mandates.
Keyridge’s independently rated operational platform enables seamless integration and outstanding execution for wealth advisers and institutional clients. While the ILIM and Setanta brands continue to lead in their home markets, Keyridge is committed to driving growth, innovation, and exceptional client outcomes in the UK and beyond.